August 7, 2017

The legendary CBS Newsman had the ideal order for Five Stories in a program.

{Assuming that each had an equivalent news worthiness}


#1 Put Your Second Best Story First {start with a bang & keep audience watching}


#2 Put Your Weakest Story Second {get it out of the way}


#3 Put The Next Weakest Story Third {your building to a big finish}


#4 Put Your Third Best Story Next To Last {building to best story}


#5 Put Your Very Best Story Last {end with a bang}


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September 8, 2018

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