CRONKITE'S STORY ORDER


The legendary CBS Newsman had the ideal order for Five Stories in a program.

{Assuming that each had an equivalent news worthiness}

#1 Put Your Second Best Story First {start with a bang & keep audience watching}

#2 Put Your Weakest Story Second {get it out of the way}

#3 Put The Next Weakest Story Third {your building to a big finish}

#4 Put Your Third Best Story Next To Last {building to best story}

#5 Put Your Very Best Story Last {end with a bang}