

A CABLE STORY
$700 BRAD Many years ago I, was DP on an early cable program called “Idea Notebook”. It was a home improvement show and our talent was a young lady who turned out to be a very capable host. The engineer was Tom Schoenwandt, the gaffer was Bill Barrett and the utility guy was Ed Maher. The Director was a very intense first timer. The Producer rented a house on Long Island for a week and on the last day, in the last hour, our talent was building a small wooden box. Since the Di

CRONKITE'S STORY ORDER
The legendary CBS Newsman had the ideal order for Five Stories in a program. {Assuming that each had an equivalent news worthiness} #1 Put Your Second Best Story First {start with a bang & keep audience watching} #2 Put Your Weakest Story Second {get it out of the way} #3 Put The Next Weakest Story Third {your building to a big finish} #4 Put Your Third Best Story Next To Last {building to best story} #5 Put Your Very Best Story Last {end with a bang}

The Names of the Networks
NAMES OF THE NETWORKS We all think we know the names of the majors American networks but ask a rushed, frustrated and exhausted crew member what those initials really stand for…. CBS - Caucasian Broadcasting Company or Can’t Broadcast Sports PBS - Political Bull-Shit. NBC – No Bonus for Christmas. ESPN – Exceptionally Slow Paying Network. And my favorite … ABC - Always Be Cheap .... Of course. network crews are rarely rushed, frustrated or exhausted.